Meet Emma Goodman: The Designer Behind Play Theory

Meet Emma Goodman, the designer behind the bold, playful world of Play Theory.

Emma shaped the visual identity of Play Theory from the very beginning, defining the look and feel across games like Prank Wars Family Edition and Apes vs AI. Her work brings colour, humour, and personality to every box, card, and brand touchpoint.

With over a decade of experience across graphic design, photography, and video, Emma’s style is expressive and energetic. From cheeky family chaos to jungle warfare, her designs make each game feel alive while still part of the same playful universe.

Emma’s work does not just support the games. It defines them.

Want to See More of Emma?

Emma’s work is on full display in every Play Theory game — from the packaging to the cards to the chaos inside.

[Join our club] or [shop Prank Wars: Family Edition] to experience her designs in action.

You can also find Emma through the following links: